Hoffman Media, LLC (HM) is a privately held, leading special-interest publisher based in Birmingham, Ala. The company specializes in publications targeted to the women's market and the large base of advertisers who seek a print vehicle that can reach this attractive demographic. In addition to publications, HM has a growing consumer seminar business and an established ancillary products division.

HM was founded in 1983 by Phyllis Norton Hoffman as Symbol of Excellence Publishers, Inc. and was renamed Hoffman Media in 1998. Today Mrs. Hoffman serves as president and editor-in-chief of each of its publications.           

With total revenues in excess of $12 million, the company has experienced steady and often remarkable growth since its founding. In 2004 HM acquired the Martha Pullen Co. of Huntsville, AL, publisher of Sew Beautiful magazine, and operates the company as a wholly owned subsidiary.

HM's current titles include:

Southern Lady, launched in October 1999, is a bimonthly lifestyle magazine that
addresses the interests of women who live in the South and/or enjoy the Southern
lifestyle. The magazine sponsors an annual "Southern Lady Celebration," attracting hundreds of registrants nationwide for a weekend of excellent cuisine, fashion and keynote addresses by nationally recognized authors and celebrities. A true celebration of the Southern lifestyle. Editor: Andrea Fanning

TeaTime, designed to appeal to the growing market of tea lovers, debuted mid-year 2003. This quarterly publication highlights tea rooms and their owners, providing teaparty ideas and sharing enhancements to the enjoyment of tea. Editor: Barbara Cockerham

Just CrossStitch, the first magazine devoted exclusively to counted cross-stitch and the only cross-stitch title written for the intermediate to advanced-level hobbyist. Recognized as the industry's leading publication, it is Hoffman's flagship magazine, launched in 1983. The title accounts for much of HM's ancillary needlework design business.
Editor: Lorna Reeves

Sampler & Antique Needlework Quarterly, targeted to the serious expert stitcher, has a loyal following of subscribers and is one outlet for HM's ancillary special-interest seminar business. Editor: Lorna Reeves

Sew Beautiful, which started publication in 1987, is one of the largest, most recognized heirloom sewing titles in the U.S. This publication is part of the Martha Pullen Co., a wholly owned subsidiary of Hoffman Media, LLC. Editor: Kathy Bernard

Taste of the South, a quarterly cooking publication featuring simple, easy-to-prepare recipes with a Southern flair, launched in October 2004. Editor: Lorna Reeves

Cooking with Paula Deen. At Paula’s house, a meal is a feast filled with the tastes, aromas, and spirited conversation reminiscent of a holiday family gathering.  Now, celebrity chef Paula Deen shares her secrets for transforming ordinary meals into memorable occasions in Cooking with Paula Deen.  In each issue, you will find entertaining tips, exciting new food preparation techniques, and easy recipes for mouth-watering meals everyone is sure to love, and no one will soon forget. Editorial Director: Cindy Cooper

Victoria, a bi-monthly women’s lifestyle magazine, is designed to nourish the feminine soul. Created for all who love the timeless appeal of romantic fashions, heritage linens, charming homes, gracious gardens, unique decorative touches, and all that is beautiful in life, Victoria promises a return to loveliness. The magazine provides a showcase for women’s heritage and harkens to a time when elegance and graciousness were central to every part of life. Published from 1987 to 2003, Hoffman Media LLC relaunched Victoria in 2007 in a joint venture with Hearst Corp. Editor: Barbara Cockerham